You can thrive across social barriers

Swagburst offers tailored mentoring and image consulting that empower leaders to command influence and excel in high-stakes cross-cultural arenas.

Led by locally acclaimed Swedish personality, Jonas Anderson, Swagburst equips leaders to deftly navigate the unique complexities of cross-cultural social dynamics towards enhanced opportunities, harmonious relationships, and greater success in Thailand and the Southeast Asian Region.

Swagburst’s image consultation services for individuals and organizations, blend expert guidance with hyperlocal insights, saving you months of guesswork, missteps and blushes from struggling through unprepared.

In today’s fast paced world, who has time for trial and error? Fasttrack to frontrunner swag in the Region by tapping into Swagburst’s Southeast Asia Success Secrets.

Connect risk-free! Initial orientation is on us.

Strut Your Swag with Swagburst

Swagburst offers personalized mentoring to help leaders and organizations decode complex East-West dynamics and develop advanced cultural literacy.

Through online or in-person image consulting tailored to unique needs, our services range from coaching for speeches, ceremonies, and events, to full-featured mentoring on locally relevant etiquette, decorum, dress code, body language, vocal technique, and stage presence.

Shunning a one-size-fits all methodology of rigid, course-based training, ours is an agile approach that is practical, people-focused and outcomes-oriented.  

Your style, your success—that’s our focus.

Swagburst

You Branding

Refresh your personal brand – optimized for a South-East Asian context

Swagburst

Thaining ETIQUETTE

Learn the norms in Thai dining etiquette, both casual and formal.

Swagburst

Dazzle Decode

Dress and decorum to dazzle your way to frontrunner status the local way!

Swagburst

Gab to Glory

Public speaking and presentation coaching to mesmerize South-East Asian audiences.

Swagburst

Social Secrets

Learn to recognize non-verbal communications and get the lowdown on what makes colleagues click. 

Swagburst

Office Cheatsheet

Get an insider’s perspective of office culture so you can excel, and enjoy your local work life.

Why Jonas?

100% Swedish, Jonas relocated to upcountry Thailand at the age of 9 when his parents moved there to engage in social work. Unfiltered cultural immersion gave Jonas invaluable insights on Thailand, its language and traditions. Unwittingly this prepared him to launch an entertainment career as a popular singer of the challenging local Thai music genre called lookthung which instantly catapulted him to nationwide notoriety that extended across ASEAN countries and even brought international media exposure.

Being thrust into the most non-Western contexts allowed Jonas to embrace local customs and culture in a crash course of adaptation which endeared him to audiences all the more.

A textbook “third-culture kid,” Jonas now views his unique experience as a superpower —one he is eager to impart to any seeking to avoid the perilous landscapes of cultural complexity.

With over 20 years of raw local experience, Jonas is recognized as a leading authority on regional cross-cultural nuances. He is a sought-after speaker and presenter in the field, addressing diplomats, students, educators, and professionals—both expatriate and local. Having excelled through extreme social and cultural settings, Jonas is in a class of his own in understanding of Thai social correctness and complexity.

Swagburst Southeast Asia Success Secrets

Equipped to Equip You with Deep Insights for a Unique Edge

Get practical and actionable information on Thai royal traditions, practices, occasions and ceremonies with relevant best practices.

Explore the nuances of social norms and interactions in corporate/professional settings as well as typical Thai office etiquette.

Learn about common practice in engaging with public officials and government agencies.

Discover how things are conducted in the humanitarian sector, as well as societies, associations, and cultural organizations.

Gain deeper insights on Thai public events, festivals, ceremonies and customs, along with helpful contextual information and backgrounds.

Learn about deep influences of the locally embraced concepts of seniority and hierarchy in diverse social settings and civic structures.

Trusted by the Top

Jonas’ understanding of Thai culture and social dynamics are highly sought after by public, private and diplomatic organizations.

Expatriate Orientation Program

Jonas is an extraordinary presenter that provided interesting knowledge in the most sensible way on how Thai values translate into practices.

– Attendee of Expatriate Orientation Program by Thailand Foundation

Chula International

Your presentation was very engaging and enjoyable for the students, and most importantly, offered very helpful information for them to adjust to culture shock and social differences.

– Executive, Office of International Affairs and Global Network, Chulalongkorn University

Royal Danish Embassy

The presentation was extremely useful for expats. This should be a compulsory session for incoming diplomats. I wish I had these presentations before arriving [to Thailand] or within week 1 or 2 of getting here.

Royal Danish Embassy Staff

Overseas Ed Group

We have done many orientations for foreign teachers in the past and this was the best for sure. Jonas has truly unique understanding and deep insights into “Thainess”.

Administrator, Overseas Ed Group (OEG)

Expatriate Orientation Program

Thank you! This is a great initiative. Every country should follow this example. Wonderful work you are doing. Please keep it up, especially for us diplomats.

– Attendee of Expatriate Orientation Program by Thailand Foundation

Get Your Swag Now

Connect risk-free! Initial orientation is on us.

Email: contact@swagburst.com 

Tel./WhatsApp: +66829891959